Creative Direction & Design
Creative Direction & Design
I have both led and designed a wide range of projects, partnering with an eclectic range of agencies and clients in finance, technology, healthcare, CPG, publishing and entertainment.
I created the brand campaign surrounding Herbalife’s sponsorship of Cristiano Ronaldo. Quotes from Cristiano were used to emphasize his and Herbalife’s commitment to athletic performance and nutrition.
Agency: SGK
Social media
Web banners
Gif animation
Posters
A brand guideline with over 70 design templates including a marketing collateral system that spans 6 business lines.
Agency: Carpenter Group
This website was created as the home of all of Fedex’s corporate social responsibility initiatives.
Agency: Alleycat Design
I led the creation of a branded publications system for RS. The look and feel reflects the modern, high performance strategy of the firm.
Agency: Carpenter Group
This branded publications system uses abstract photography to appeal to Hartford’s institutional and high-net worth investors.
Agency: Carpenter Group
These packaging concepts helped to win a new business pitch for Taco Bell.
Agency: Stag & Hare
We redesigned the Belkin router packaging system to add simplicity and differentiation between each product.
I refined the Dasani logo and designed the can and packaging for Dasani’s line of flavored, sparkling waters.
Agency: Stag & Hare
This co-branded product line announced the Wemo smart home integration into the Lightify lighting system.
The Linksys logo design built on its brand heritage as a global leader in the networking space as well as its commitment to the future of connectivity.
Absolut wanted a logo that emphasized the brands commitment to the LGBTQ community. The logo combined two icons, the Absolut bottle and the LGBTQ flag.
Agency: G2 (Grey)
Radical Media hired us to brand their travel TV show, “In”. A play on the “at” symbol was used for this location based show.
Agency: Slatoff+Cohen Partners
I designed and produced an event for the American Institute of Graphic Arts Los Angeles celebrating the Fellows award winners. The idea of royalty comes from the venue’s name, “Royal T”.
Agency: 1millionTimes
A family of logotypes were developed for Univision to work with their existing “tulip” symbol.
Agency: 1millionTimes
Logo design for a mobile recording studio
I designed this logo for my creative agency.
Agency: 1millionTimes
Located in Chinatown, this art gallery/photo studio logo references its location on Chungking road.
Agency: 1millionTimes
I was asked to create valentine’s day banners for Times Square.
Agency: 1millionTimes